Fujifilm is Cracking Down on Camera Reselling in Japan
Fujifilm has a problem, albeit a good one, in that it is struggling to make enough cameras to meet demand. The excess demand has resulted in a significant issue: scalpers, …
fujifilmx100vi
Fujifilm Says it Owns 40% of the Non-Full Frame Camera Market
In an interview with French publication Phototrend, Franck Bernard, the director of the imaging division of Fujifilm France, shared a lot of interesting information about Fujifilm’s market performance, latest cameras, …
Does Fujifilm Produce Too Few Cameras on Purpose?
In early May, Fujifilm released its latest financial results, which PetaPixel covered at the time. However, while an addendum Q&A segment didn’t warrant focus then, it has gotten considerable attention …
Fujifilm and Pentax Not Fulfilling Demand Doesn’t Build Hype, It Loses Sales
For the past several weeks, photographers have been expressing a recurring sentiment online: the lack of supply for highly sought-after cameras like the Fujifilm X100VI, Ricoh GR III, or Pentax …
Reviewing Every Fujifilm X100 Camera Ever Made
When the Fujifilm X100 first hit the market it took the world by storm. A pocket-sized camera with stellar good looks and a retro-inspired control scheme, it was instantly coveted …
Fujifilm Brings Reala Ace Film Simulation to Four More Cameras
Fujifilm has new firmware updates for four X Series cameras, bringing its Reala Ace film simulation to the X-H2, X-H2S, X-T5, and X-S20 models. Reala Ace was introduced to the …
Here’s What It Took to Get Your Hands on a Limited Edition Fujifilm X100VI
Getting a regular Fujifilm X100VI is challenging enough, with Fujifilm struggling to keep up with massive demand. However, acquiring the X100VI Limited Edition camera? That’s next to impossible. With just …
For Many Photographers, the Experience Matters More Than Features and Specs
I’ve always been fascinated by the latest and greatest technology, and that obsession has carried over to photography ever since I picked up my first camera. However, as cameras have …
Fujifilm X100VI Review: Joy Masquerading as a Camera
It is highly unlikely that you have not heard of the Fujifilm X100VI. Similarly, you’ve probably seen some polarizing discourse around it. For some reason, it’s seemingly only appropriate to …
Two-Thirds of the Limited Edition X100VI Sales in the U.S. Were Fraudulent
Fujifilm launched its promised raffle that will allow photographers the ability to purchase a Limited Edition X100VI today, but perhaps more interesting is how many are available: 200. The US …