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Launchmetrics

Dior Names Sonam Kapoor as Brand Ambassador

by Robyn Pickett
Dior Names Sonam Kapoor as Brand Ambassador

INDIA CALLING: Dior has named actress Sonam Kapoor a brand ambassador, reflecting the luxury label’s ambitions in the rapidly growing Indian market. The Bollywood star, who has 35 million followers …

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K-pop stars become models as fashion brands eye their global fanbase

by Robyn Pickett
K-pop stars become models as fashion brands eye their global fanbase

By Reuters Published September 10, 2024 U.S. designer Tommy Hilfiger browses through a rail of custom-made suits worn to this year’s Met Gala by K-pop stars Stray Kids, before opening …

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Lectra sees 9% revenue growth in first half of 2024

by Robyn Pickett
Lectra sees 9% revenue growth in first half of 2024

Translated by Roberta HERRERA Published Jul 29, 2024 After a slowdown in 2023, Lectra, the French specialist in fashion industry solutions, has returned to growth in the first half of …

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Dior – and Celebrities from Across Asia

by Robyn Pickett
Dior – and Celebrities from Across Asia

PARIS — The spring 2025 men’s shows in the French capital generated $278.3 million in media impact value — up 70 percent versus spring 2024 — and 84 percent of …

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Luxury, premium, and mass market brands adapt to Gen Z consumers

by Robyn Pickett
Luxury, premium, and mass market brands adapt to Gen Z consumers

In the fast-evolving world of fashion, Gen Z is proving to be a game-changer, compelling luxury, premium and mass market brands to rethink their marketing strategies, according to the latest …

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Paris Fashion Week dominates digital audience, driven by Dior, Louis Vuitton and Saint Laurent shows

by Robyn Pickett
Paris Fashion Week dominates digital audience, driven by Dior, Louis Vuitton and Saint Laurent shows

Translated by Cassidy STEPHENS Published Mar 26, 2024 Paris Fashion Week, dedicated to women’s ready-to-wear, has once again confirmed its leadership in terms of audience figures. The collections for Autumn-Winter …

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Heart Evangelista, Wonyoung Jang & More Among Paris Fashion Week MVPs

by Robyn Pickett
Heart Evangelista, Wonyoung Jang & More Among Paris Fashion Week MVPs

Paris Fashion Week is going from strength to strength in the run-up to the Olympic Games. The fall ready-to-wear shows in the French capital generated $425.5 million in media impact …

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Does the red carpet really affect the bottom line for brands?

by Robyn Pickett
Does the red carpet really affect the bottom line for brands?

Billie Eilish has made a name for herself with her moody yet forceful music, almost as much for her unique, androgynous, street-centric dressing style. Recently at the Golden Globes, the …

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the virtual revolution that won’t happen?

by Robyn Pickett
the virtual revolution that won’t happen?

Translated by Cassidy STEPHENS Published Nov 15, 2023 In October 2021, Mark Zuckerberg announced the advent of the metaverse, and even renamed the Facebook group Meta. Fashion brands and luxury …

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Launchmetrics promotes Margot Lasseigne to chief data officer

by Robyn Pickett
Launchmetrics promotes Margot Lasseigne to chief data officer

Translated by Roberta HERRERA Published Oct 27, 2023 The specialist company in data analysis within the fashion, luxury, and beauty industries has solidified its team structure by appointing Margot Lasseigne …

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