Nike push in China to include tour with NBA stars Doncic, Tatum
By Bloomberg Published Aug 26, 2024 Nike Inc.’s Jordan brand said it’s taking several of its top sponsored athletes on a tour of China in a new push to promote …
Li Ning
In China, a search for identity boosts Lululemon, premium sportswear brands
By Reuters Published Jun 11, 2024 Premium sportswear brands are enjoying robust growth in China as they take to directly courting their main customers, posing yet another setback to megabrands …