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premium segment

Motown shifts gears: Carmakers move towards premium segments as mass-market growth slows

by Nevil Nickel
Motown shifts gears: Carmakers move towards premium segments as mass-market growth slows

Mumbai: Leading mass-market carmakers are recalibrating product strategies to make more higher-margin vehicles, seeking to offset the impact of a circumspect 3-4% industry-level growth and rely instead on a customer …

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TVS Motor | Premium Motorbikes

by Nevil Nickel
TVS Motor | Premium Motorbikes

TVS Motor eyes to capture a bigger market share in the premium motorcycle segment, which they believe is about to pick further momentum amid rising wealth of Indians, a senior …

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Hero MotoCorp: Hero is ‘changing gears,’ embracing speed, scale, synergy and simplification, says Niranjan Gupta, CEO, Hero MotoCorp

by Nevil Nickel
Hero MotoCorp: Hero is ‘changing gears,’ embracing speed, scale, synergy and simplification, says Niranjan Gupta, CEO, Hero MotoCorp

It has been less than eight months since Niranjan Gupta was elevated to the position of CEO at Hero MotoCorp, and the world’s largest motorcycle maker has already moved with …

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