Published October 14, 2024 As the planet grapples with crises, conflicts, and climate catastrophes, the fashion industry forges ahead, sheltered within its bubble as if nothing had happened. For the …
The Sportmax design team doesn’t seem to fear a U-turn. After last season’s all black and red runway and mischievously sensual designs, for spring the brand decked the Pinacoteca di …
NO FUR: Following a statement from environmental protection organization LAV, which declared that Max Mara was going fur-free, the Italian group issued a statement clarifying its position. “We confirm that …
There’s a new insignia chez Sportmax making its debut with the resort 2025 collection and set to become a regular of its lineups going forward: a serpentine buckle nodding to …
Translated by Nicola Mira Published Apr 23, 2024 Sportmax, the trendy line by Max Mara, has launched the ‘Sportmax Archive’ project. Whether a market test or communication ploy, the initiative …
A red-lit, elliptical runway at the Triennale design museum was decked in mirrored flooring, setting the tone for a mischievously sensual Sportmax show. Eroticism has been a recurring theme for …
Lean, graphic lines and an urban spirit exalted the sleek collection that the Sportmax design team delivered for pre-fall 2024. In tune with the brand’s approach, different references converged in …