Imagine the lightest, fluffiest swirl of whipped cream. Now imagine adding just a pinch of lemon zest on top. That’s exactly what this platinum chantilly blonde reminds us of — …
As we move towards the new season, I’m looking to whip my spring wardrobe into shape with some smart key buys. Before we graduate to a cotton and linen-filled summer, spring offers a rare …
I spend a lot of my work time analysing the wardrobes of French women. From the microtrends they adopt each season to the brands they shop most regularly, there’s so much we …
At Who What Wear UK, we don’t really subscribe to the notion of something being “in” or “out”. If you like a trend or a particular item of clothing, there’s merit …
Wearing one colour top-to-toe will always look chic, there’s no denying that fact, but there’s joy to be found in adding more tones to your look, and that’s what we’re …
Having analysed the spring/summer 2024 fashion trends for months now (literally), I’m here to tell you about the ones that are genuinely wearable and will truly affect your wardrobe for …