NBA can shift balance of power in media with rights deal
Jimmy Butler #22 of the Miami Heat dribbles against Jamal Murray #27 of the Denver Nuggets during the fourth quarter in Game Five of the 2023 NBA Finals at Ball …
Streaming services
Live sports come to Max, Warner Bros. Discovery streaming platform
Los Angeles Dodgers center fielder Cody Bellinger (35) steals second base as St. Louis Cardinals second baseman Tommy Edman (19) takes the late throw at Dodger Stadium in the 2021 …
Football, NFL shift toward streaming, away from regular TV
Aaron Rodgers, #8 of the New York Jets, warms up prior to the game against the New York Giants at MetLife Stadium in East Rutherford, New Jersey, Aug. 26, 2023. …
Broadcast and cable make up less than half of TV usage for first time
Simpson33 | Istock | Getty Images The decline of traditional TV continues, even as the prices of streaming services rise. Total traditional TV usage, comprised of broadcast and pay TV, …