Birkenstock to open first French store on July 20
Translated by Nicola Mira Published Jul 18, 2024 On July 20, German footwear brand Birkenstock will be opening its first store in France, at 17 rue des Archives, in Paris’s …
The Kooples
Aigle boosts creative role of Etudes Studio, launches Aigle Experience line
Translated by Nicola Mira Published Feb 29, 2024 New logo, contemporary cuts, a chic, urban communication style: In their three years in charge of design at Aigle, Parisian creative trio Aurélien …
Lacoste chooses Pierre Niney as its latest ambassador
A decade after joining the Comédie Française, Parisian actor Pierre Niney has joined the family of ambassadors for the Crocodile brand, alongside Novak Djokovic and Venus Williams. The French brand …
Industrial action ends at Lacoste’s French logistics subsidiary
Translated by Nicola Mira Published Feb 21, 2024 After a week of picketing, the strike at the Solodi 2 site in Buchères, near Troyes, France, operated by Lacoste’s logistics subsidiary …
Lacoste names Philippe Gautier as head of finance
Translated by Nicola Mira Published Feb 12, 2024 French sportswear brand Lacoste has recently appointed a new executive vice-president finance, Philippe Gautier, who was recently CFO and COO at beauty …
Naked Copenhagen unveils its Parisian abode
Translated by Roberta HERRERA Published Jan 16, 2024 Naked Copenhagen is finally launching its flagship store in Paris—a project long in the making for the Danish sneaker brand. Originally set …
Ba&sh to deploy its second-hand service in Europe
Translated by Roberta HERRERA Published Jan 4, 2024 For 20 years, premium Parisian brand Ba&sh, founded by entrepreneurs Sharon Krief and Barbara Boccara along with Dan Arrouas, has championed “smart …
From product sheets to design, AI is changing the fashion industry
Translated by Cassidy STEPHENS Published Jan 2, 2024 While the general public is beginning to embrace generative AI which, simply put, offers personalised texts and images, the fashion and luxury …
The Kooples, IMKI to launch AI-powered capsule collection
French fashion brand The Kooples and AI developer IMKI are set to unveil an exclusive AI-powered capsule collection at the Consumer Electronics Show (CES) in Las Vegas, in January. The …
The Elicha brothers unveil Veynd, a premium sportswear label with a grunge aesthetic
Translated by Roberta HERRERA Published Nov 14, 2023 The brothers who introduced The Kooples in the summer of 2008 have embarked on a new entrepreneurial venture. Four years after selling …