The denim bubble is bound to pop soon
By Bloomberg Published October 14, 2024 In Beyoncé’s first ad for Levi Strauss & Co., she walks into a laundromat with a bucket of diamonds and pours them into the washer to stonewash …
WGSN
how will consumer behaviour change in the coming years?
Translated by Nicola Mira Published September 26, 2024 How will consumers go about their shopping in 2025? This is the far-reaching question that trend-monitoring firm WGSN addressed in a presentation …
ASOS, WGSN embrace AI to drive creativity
Technical innovation is becoming key to the creation process for fashion and we’ve recently heard about two major developments. ASOS/Microsoft ASOS has signed a three-year agreement with Microsoft, “driving forward …
The future of fashion as seen by the WGSN forecaster
WGSN predicts that 2026 will be a year of disruption and questioning for consumers, who are increasingly in tune with technology, but who also aspire to a return to craftsmanship …
Lisa White of WGSN says we mustn’t hide behind the argument that “sustainability is expensive”
Translated by Nicola Mira Published Jul 9, 2024 Lisa White, head of strategic forecasting at trend-monitoring firm WGSN, recently presented in Paris a long-term study on the market transformations expected …
Miami Swim Week celebrates 20th anniversary
Paraiso Miami Swim Week, widely known as Miami Swim Week, celebrates its 20th anniversary this year. A unique event featuring 60 countries, it hopes to attract over 30,000 attendees and …
From Gucci to Jacquemus, luxury labels turn to tennis looks
Translated by Nicola Mira Published May 17, 2024 After focusing on ski wear collections, luxury labels are turning to the world of tennis. The polo and short pleated skirt look, …
Giant trousers haven’t swallowed skinny jeans (yet)
By Bloomberg Published Mar 8, 2024 Last weekend, the New York Times ran a feature on why trousers — or pants as they’re known in the US — have become so large …
WGSN owner to sell giant trends business to Apax
The next chapter in the life of leading fashion and beauty trends forecasting business WGSN is set to begin with news that it’s being sold to private equity giant Apax. …