Target aims to repeat the success of its annual car seat trade-in program with denim.
From Sunday to Aug. 10, Target will host its first Denim Take Back Event, allowing consumers to bring used denim of any brand to a Target store to recycle. In exchange, consumers will receive a Target Circle 20 percent off discount code to use toward a new denim apparel purchase during the same period.
The discount can be applied to all denim apparel including Target-owned brands like Universal Thread, Wild Fable, Goodfellow & Co, Cat & Jack and national brands like Levi’s.
The event aligns with back-to-school shopping season. Target’s fall denim assortment spans baggy and cargo silhouettes to wide-leg and flare fits.
“Our new Denim Take Back Event is an easy way for families to give their used denim a new life,” Gena Fox, Target’s senior vice president of merchandising for apparel and accessories, said in a statement.
With back-to-school and college shopping top of mind for families, she said the Target Circle deal is a way for Target to “make it even more affordable for our guests to refresh their denim wardrobes, while also doing our part to reduce waste and keep used denim out of landfills.”
Customers can bring up to five denim items, in any condition, to a Target store and drop them in the marked in-store boxes. Materials from the denim brought in by consumers will be recycled by Target’s trusted partners to create new products like insulation for housing, packaging and appliances.
A Target spokesperson said the event responds to growing consumer interest in products and programs that help reduce waste, and furthers Target’s commitment to creating and curating inclusive, sustainable brands and experiences. In 2016, Target launched the Car Seat Trade-in Program, which has recycled 2.6 million car seats and 39.7 million pounds of materials since its inception.