The .ev identity is already available on the Tiago EV. From now on, Tata.ev will be the brand’s identity and all Tata electric cars will carry the .ev moniker, similar to the Tiago EV.
Tata Motors today also revealed the logo for its new .ev brand, showing the “.ev” logo mark enclosed in the Orbit. The brand states that this orbit signifies a circular ecosystem of human and environmental interaction, all progressing toward creating a brighter future. Tata.ev’s Evo Teal colour, symbolizes TATA.ev’s innovation and tech-forward capabilities, highlighting the brand’s commitment to move towards a sustainable future.
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TATA.ev has been designed with key actions, ensuring an environmentally friendly approach. To reduce ink usage, print collaterals are designed on a white background, and all digital collaterals follow a dark mode approach and are designed on a black base to reduce battery consumption. The Tata.ev logo is also designed to ensure wide accessibility, smaller file sizes, quicker loading times, and optimized performance.
All consumer-facing communication will begin to assume the new brand identity and will be rolled out in a phased manner, says the official statement. In other news development, the company crossed the milestone of selling 1 lakh EVs. To read more, click here!
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