Tatcha expands to Ulta Beauty (#1684022)

Japanese skincare brand Tatcha is set to launch into Ulta Beauty as of 2025. 

As part of the expansion, Tatcha’s skincare offerings will be available in over 1,400 Ulta Beauty stores nationwide and online, offering consumers an introduction to Japanese beauty rituals. 

Tatcha’s inclusion in Ulta Beauty’s assortment aligns with the growing consumer interest in Asian beauty products and rituals. Notably, Tatcha’s collection, including its iconic Dewy Skin Cream, a best-seller with double-digit annual growth since its 2019 launch, will be available, alongside the full Tatcha assortment and exclusive sets.

“We are thrilled to introduce Tatcha and its time-honored Japanese rituals to the millions of beauty enthusiasts at Ulta Beauty,” said Mary Yee, chief executive officer, Tatcha. 

“Everything we do at Tatcha is rooted in intention and purpose, and our approach to selecting retail partners is no different. I admire the values and principles that Ulta Beauty upholds, and its commitment to excellence and authenticity in delivering the best-in-class products to consumers. This partnership with Ulta Beauty helps Tatcha reach new guests, elevating their skincare rituals to foster a deeper connection to self-care.”

Founded in 2009 by Vicky Tsai, Tatcha was born out of a transformative trip to Kyoto, where Tsai discovered a holistic approach to beauty and well-being that healed her corporate burnout and skin issues.

The brand has equally created the Beautiful Faces, Beautiful Futures fund in partnership with non-profit Room to Read, in order to help children grow with confidence as they unlock their full potential, starting with their education. A portion of every Tatcha purchase supports Room to Read. 

“As our guests continue to be highly engaged with the skincare category, we are thrilled to welcome Tatcha to our assortment,” said Penny Coy, senior vice president of merchandising, Ulta Beauty. 

“The iconic brand is a trailblazer in the category, positioning skincare routines as something more than just a way to achieve your skin goals, but as a tool for self care. As we enter a new year, where beauty and mental well-being continue to be closely related and a priority for our multi-generational guests, we could not be more excited to welcome Tatcha to our family. The beloved and viral brand continues to be a luxury staple for self-care enthusiasts everywhere and we can’t wait for new and existing guests to discover the assortment, thoughtfully beautiful packaging, efficacious ingredients and new launches to come.”