Daily products such as Tea, biscuits, oil, and shampoo may get costly in coming days. check details here.
Daily Products Price Hike: Fast Moving Consumer Goods (FMCG) companies are witnessing a tough time as their margins have declined in the July-September quarter due to high production costs and food inflation. Additionally, the prices of raw materials used by these FMCG companies, such as palm oil, coffee, and cocoa have increased in recent weeks. As a result, some companies have indicated plans to raise product prices.
Declining Consumption
Major FMCG companies such as Hindustan Unilever Limited (HUL), Godrej Consumer Products Limited (GCPL), Marico, ITC, and Tata Consumer Products Limited (TCPL) have expressed concern over the decline in consumption of their produce in urban areas, that consume major part of their daily products.
As per experts that closely monitor the market, urban areas account for 65-68 percent of total sales in the FMCG sector. On the contrary, rural markets have maintained their growth rate compared to urban markets.
Short-Term Shock Anticipated
Sudhir Sitapati, the boss of GCPL, made it clear while announcing the quarter-two results that they see the current hitches as just a passing phase. He underlined their plan to tactically control costs and cautiously roll out price increases to recover profit margins. Even with the fluctuating oil prices and dipping consumer demand in India, GCPL, the firm behind popular brands like Cinthol, Godrej No. 1, and HIT, boasted steady performance for the duration of the quarter.