Team Charli XCX or Team Troye? How Ian Charms Outfitted the Sweat Tour

The Sweat Tour, Charli XCX and Troye Sivan’s twofer pop extravaganza currently taking over our For You Pages—and arenas across the United States—has already had its fair share of breakout fashion moments. Troy has been delivering aughts pop-girl dance breaks in Collina Strada tank tops, Mugler corsets, and Willy Chavarria underwear, all styled with delicious gay brilliance by Marc Forné. Charli’s been twirling, jumping, and spitting on stage in Luar and Acne Studios, courtesy of Brat fashion architect Chris Horan. And Lorde turned up at Madison Square Garden, twinning with Charli in Saint Laurent.

But amidst the custom looks and the big or buzzy—and sometimes big and buzzy—labels, there’s also been an array of playful t-shirts: “Bloom for Troye,” read one worn by Charli; “twink death,” spelled another worn by Sivan. “They have so many inside jokes between them and the tour and fans themselves also do,” explained Lisa Sahakian, the founder of Ian Charms and the maker of these tees. “The whole idea is to just find things they’ve Tweeted at each other or said about each other or themselves and have fun.”

Charli’s brat era and the Sweat Tour have synthesized a high-low approach to style shared by a pocket of subversive, often chronically online, Gen Zers and younger Millennials. Sahakian has somehow found herself in the middle of this with her custom tees, memorializing the inside jokes stemming from this internet-fueled pop culture explosion.