Ted Baker founder Kelvin launches Vitae label as Sealskinz spin-off

Performance-wear brand Sealskinz — the label acquired by Ted Baker founder Ray Kelvin in 2022 — has expanded its current offering with the launch of Vitae, a “dedicated fashion and lifestyle collection to run alongside performance accessories, waterproof socks and functional apparel”.  

The line is a direct result of Kelvin’s involvement, with the company saying it’s the brainchild of the man “whose unparalleled passion for design and product development is clearly evident in pieces that combine premium quality fabrics, on-trend silhouettes and innovative, multi-functional detailing synonymous with the brand”.

Vitae builds on the heritage of Sealskinz itself, a label that has been a major developer and manufacturer of waterproof accessories for all outdoor activity for over 20 years. 

The new addition is described at the firm’s “next phase”. The company said: “Taking inspiration from [Kelvin’s] love of the outdoors, combined with his unparalleled passion for design and Sealskinz innovative technology, Vitae is built to perform and designed for life.”

It includes chore Jackets and loosely structured blazers made from stretch fabrics with water-repellent finishes, while tees and signature polos offer UV protection and feature secret pockets. Baseball caps are waterproof and foldable for easy storage. Also included are classically cut chinos, shorts, shirts and statement swimwear “that will take you from the trails to the city”.

The collection retails from £59 to £300 and is available via the brand’s website.