Ted Baker reveals key new licensing partners in North America

Ted Baker is back in the news for good reasons as August kicks off with owner Authentic Brands Group saying that it has “established three foundational licensing partners, securing the future of the brand in the US and Canada”. 

The new line-up includes United Legwear & Apparel Co (ULAC), BCI Brands and Peerless Clothing.

Jarrod Weber, Global President, Sports and Lifestyle at Authentic, said that with Ted Baker being “an iconic high street brand known throughout the world for its classic British designs, establishing a new and vibrant core business in the US and Canada is an essential building block” for its revitalisation.

The new partnerships “will reinforce Ted Baker’s presence, bolster its credibility and forge enduring connections with premier retailers across the US and Canada”.

So, ULAC will design and manufacture the branded men’s sportswear, golf and denim categories and be responsible for all wholesale and concession shops, as well as operating Tedbaker.us and Tedbaker.ca for the US and Canada.

Its COO and CFO Christopher Volpe said it’s looking foward “to bringing our deep understanding of the men’s sportswear market, as well as our commitment to product innovation” to the mix.

Also in menswear, the long-term agreement with Peerless will see it design and manufacture Ted Baker’s tailored clothing, dress shirts and outerwear for the two markets.

Weber said Peerless “has a remarkable ability to develop tailored clothing in the right fit and price point for every brand they become associated with. They continue to demonstrate their end-to-end solution capabilities to the market through our existing partnerships across Authentic’s brands, including Vince, Hart Schaffner Marx, Hickey Freeman, Van Heusen and Izod, among others, and we look forward to welcoming them to Ted Baker”. 

Finally, BCI Brands signs on as the brand’s strategic design and development partner for women’s sportswear, dresses and denim in the US and Canada.

And Weber said Authentic is “particularly enthusiastic about the future of Ted Baker womenswear, and are pleased to continue our long-standing relationship with BCI Brands on this endeavour. We work closely with BCI’s brilliant team on Vince Camuto and are confident that this partnership will mark a new milestone and drive growth for the brand”.

Further details on Ted Baker’s global partner network “are expected in the coming months”.