the book that tells the story of fashion designer Clare Vivier

Published by Editions Rizzoli, La Vie de Clare V., Paris Chic/L.A. Cool tells the story of fashion designer Clare Vivier, founder of the Clare V. brand of bags, accessories and ready-to-wear. The book celebrates the brand’s 15th anniversary.

Prefaced by model Christy Turlington, concluded by Jimmy Kimmel, and filled with anecdotes from artist and entrepreneur friends such as Melissa McCarthy, Adam Scott, Shannon Watts, Steven Alan and Laura Brown, the 256-page book looks back at the designer’s origins in Minnesota, the purchase of her first sewing machine, learning how to build her first bags, and integrating the French language into her designs.
 
It’s a story packed with archive images, revealing the ambience of her first Los Angeles office in her home, her family photos, her first boutique in Silver Lake and her first creations published on her blog. An entire chapter is dedicated to Los Angeles, through a series of inspirational photographs, another to France, where she moved, after college, in 1995 and finally met her French husband, journalist Thierry Vivier, and to Paris, where she will open her pop-up on September 28 at 97 rue de Turenne.

Constructed as a veritable mood-board, accumulating all the photographs of inspiration and look-books, the book deciphers her use of graphics, lettering and prints, and looks back at the reasons for making in Los Angeles and the collaborations dear to the designer’s heart, including Mike D of the Beastie Boys, actors Melissa McCarthy and Adam Scott.