The Ritz-Carlton launches capsule collection with Late Checkout

Published



October 1, 2024

The Ritz-Carlton has partnered with Madrid-based fashion brand Late Checkout to launch an exclusive capsule collection. 

The Ritz-Carlton launches capsule collection with Late Checkout. – The Ritz-Carlton x Late Checkout

The collection aims to capture the carefree, joyful spirit of a well-spent vacation with each piece in the collection designed with leisure and long nights in mind. It includes everything from classic crewnecks to cozy navy joggers and white logo tees, bearing The Ritz-Carlton’s iconic lion or flag insignia. Completing the collection are accessories including a blue logo cap and navy logo towel. 

“As a brand whose whole aesthetic revolves around hotels, collaborating with The Ritz-Carlton and being able to add our unique vision and narrative is a dream come true and a full-circle moment,” said Alex Turrión, Late Checkout’s creative director.

The collection launches with a campaign film directed by Rogelio González and starring Josh Hutcherson, best known for his role in The Hunger Games series. The film, set against the backdrop of The Ritz-Carlton, Hong Kong—a luxurious hotel perched more than 100 floors above Victoria Harbour—follows the whimsical adventures of an attentive hotel employee (Hutcherson) and Mr. Wong, a frazzled father seeking refuge at the hotel after his house floods.

“We wanted to present some comic situations to show how good, even magical, a hotel experience can be by focusing on an employee who is almost like a guardian angel solving every problem,” added Turrión. 

“Throughout the campaign video, the idea of leaving better than you came is shared, which is [a concept] both Late Checkout and The Ritz-Carlton embrace. We just want your day to be a bit better by wearing our clothes.”

Copyright © 2024 FashionNetwork.com All rights reserved.

FOLLOW US ON GOOGLE NEWS

Read original article here

Denial of responsibility! Todays Chronic is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – todayschronic.com. The content will be deleted within 24 hours.

Leave a Comment