By
Bloomberg
Published
October 18, 2024
The classic men’s suit refuses to die. Despite disruptive sartorial movements like the rise of streetwear and the increasing casualization of C-suite uniforms—not to mention a global pandemic that put everyone in athleisure—the final nail in its coffin has yet to be hammered.
In fact, some insiders believe that the aftermath of Covid-19 was partially responsible for hastening the suit’s most recent reinvention. “I think everyone got tired of wearing sweatpants and are now excited to dress up again,” says menswear writer Jeremy Freed. “And as dress codes have relaxed, dressing for the office doesn’t mean what it did a generation ago.”
In other words, now that suits are no longer an office requirement, they’re seen as something novel, even fun, to wear.
Designers are reworking them accordingly. Whether it was the louche excess of Saint Laurent’s swaggering suits or the roomy ease of the Row’s monastic tailoring or even Zegna’s nubby, boxy workwear-hybrid versions, the fall 2024 collections saw marquee labels take a languid approach to the classic two-piece.
This new wave of looser, relaxed suiting isn’t the full baggy pleats of ’90s-era Giorgio Armani, but it does point toward a look that offers more ease and rakish appeal: a bit of Italian sprezzatura, some West Coast informality, and, yes, some ’80s Wall Street swagger. We’re calling it Armani Light.
A bevy of smaller, buzzy labels have led the charge. British label Drake’s has cornered the “cool professor” vibe with its emphasis on classic European styles like Fair Isle sweaters or Prince of Wales sports coats. The Greenwich Village custom tailoring shop J. Mueser crafts classics with a twist, while Stoffa, also in New York, specializes in a soulful, suit-meets-pajamas insouciance.
“Over the past few years, we’ve noticed the majority of people choosing a more relaxed silhouette for their suits,” says Jake Mueser, proprietor of J. Mueser. “Everywhere from the runway to the office, people are choosing varying degrees of drape-ier fits. I’ve certainly been cutting our trousers and jackets in a more relaxed way. Old Armani and Ralph Lauren Polo shoots have romantically swept the hearts of the industry.”
Freed, meanwhile, noticed the change coming from tailoring operations like the Armoury in New York and the Anthology in Hong Kong, which are adding more informal cuts to their roster. “In one sense it’s looking back to the 1980s and Armani’s drapey, relaxed silhouette,” he says. “But it’s also about comfort and spending years wearing athleisure and elastic waists. People don’t want to be put into straitjackets.”
This all coincides with the natural trend cycle that, after years of slim suiting pushed by the likes of Thom Browne and Hedi Slimane, has circled back to a shape that’s more generously cut. According to data from Google Trends, searches for double-breasted suits are up 11% year over year; those for pleated pants are up 20%. Vogue just put Billie Eilish on its October cover in an oversize pale yellow suit from Gucci.
“Just as the slim silhouette came in as a reaction to the bagginess of the ’90s, we have this looser silhouette now,” says Derek Guy, a popular social commentator who goes by the handle @DieWorkwear. “People originally bought the slim silhouette because it signaled that you were kind of in the know, and it doesn’t signal that anymore.”
Consider it a reaction to the current working-stiff archetype, exemplified in hit shows like Industry, where young folks in London’s finance world wear clothes that are staid and drab—plain sweaters and slacks in hues of black, navy and gray. It’s efficient and coherent, but without an ounce of romance or style.
Armani, of course, showed that this wasn’t always so. His suits, especially in the 1980s and early ’90s, were broad-shouldered, many-pleated, and rendered in striking shades of greige. His clothes had a dynamism and braggadocio that today’s company-branded half-zip sweaters and fleece vests could never replicate. No wonder designers today are looking back to take a page from this timeless look.