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These are just a few of the 100,000 portraits Sami Aziz captured in a single year along Philadephia’s iconic South Street. Images ©Sami Aziz |
Can a creative project change your life? Photographer Sami Aziz (Instagram: @southstreetsam) discovered that it can. Armed with his camera and a lot of determination, he embarked on a project to shoot portraits every day for an entire year, capturing images of more than 100,000 people along a single iconic street in his hometown of Philadelphia.
It was a journey of exploration and discovery for Aziz. His presence on South Street became a source of positive energy for the city of Philadelphia, strengthened his own ties to the community, and helped him find a path to becoming a full-time photographer.
Shortly after reaching the one-year milestone, Aziz shared his motivations behind the project and its transformative impact on his life.
Forging a path
“I’ve been doing street photography for a while. I picked it up when I went to college in New York City. While I was living there, Brandon Stanton was doing the Humans of New York project, and it really inspired me.”
After college, Aziz traveled across Morocco and the United States, exploring different regions and taking photos.
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| Image ©Sami Aziz |
“Everywhere from Casablanca, Marrakech, and Tangier – to California, Colorado, New Mexico, and Arizona. I had a van and was driving around the country, just taking pictures of people. I like the model of focusing on just one place in a city. It’s an effective way of honing your skills and building a sense of community.”
Aziz eventually felt drawn back to his hometown of Philadelphia but was faced with the task of creating a sense of belonging. “Although I was born and raised in Philly, I didn’t feel at home here for the longest time. I didn’t have a sense of community yet,” he explains. But he did have a dream he wanted to make real.
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| Image ©Sami Aziz |
“Coming back to Philly at 26 was almost like a coming-of-age journey for me. I was like, ‘Alright, I want to make something of my photography career now.'”
Becoming South Street Sam
“Leading up to this project, I spent about a year working as a delivery driver. One day, as I was picking up a lunch delivery on South Street, I thought to myself, ‘What if I made an Instagram called South Street Sam?’ My parents’ first date was on South Street. My father had a store here, and my mom worked at a Greek restaurant, South Street Souvlaki, that’s been around for 40 years,” he explains.
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| Image ©Sami Aziz |
“I planned to make it a side project and didn’t expect it would ever become something big.”
Aziz initially used his trusted Canon 5D Mark IV and Zeiss Otus 55mm F1.4 lens. However, he realized he needed more flexibility for his project. “There were limitations to using one focal length. I love 50mm – it’s probably my favorite because it was my first ‘big boy’ lens – but sometimes, like in these Philly row homes or on a busy sidewalk, it’s harder to take group photos with a 50mm.”
“Many people don’t realize that all the photos on my page are hand-focused.”
He kept working as a delivery driver to fund his gear purchases. “I ended up buying the Zeiss Otus 28mm F1.4 and 100mm F1.4 lenses as well. They’re all manual focus, cine-style lenses. But after I bought these great lenses, I realized my 5D Mark IV wasn’t cutting it anymore because it didn’t have certain focus assist tools, which make shooting with manual focus lenses a lot easier.”
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| Image ©Sami Aziz |
“Many people don’t realize that all the photos on my page are hand-focused. I was basically eyeballing it the whole time with the Canon 5D IV because it didn’t have focus peaking.”
Before I quit my delivery job, I decided to make one more investment in an updated camera body and ended up going with the Canon EOS R3. It was the best Canon had to offer with a vertical grip, articulating screen, and, most importantly, manual focus assist tools.”
“It was a game-changer. After getting the Canon R3, I started shooting portraits daily and building a streak. When you start, there’s always talk about starting local, but I started hyper-local. I focused on just one street. I knew early on that I was going to be focusing on this street – no pun intended; I mean, it’s in my Instagram handle. I’m South Street Sam.”
A Turning Point
Aziz reached a crossroads where he realized he had to choose between his delivery job and his passion for photography. “There came a point where I quit the delivery job. I remember a distinct moment on a busy delivery day. I had my keys and was walking toward my car, but I had already started this new page and thought to myself, ‘Am I going to go to work today, or am I going to shoot?'”
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| Image ©Sami Aziz |
“I decided to shoot. I didn’t care if I was down to my last dollar. I dreamed of being a working street photographer and of being able to pay my bills with photography. It was almost a Forrest Gump-type moment. I just decided to take pictures daily and see what would happen. I never could have imagined this was where my photography career would take off.”
He started taking pictures of people along South Street, capturing the diverse faces of the neighborhood. “It picked up steam pretty quickly. My first 10,000 followers were people I photographed and asked, ‘Hey, can you follow my Instagram page?’ Then, the second I started posting reels, I think I went from 10,000 to 50,000 followers in about three weeks.” He used a DJI Osmo Action 4 camera to provide a behind-the-scenes view into his process.
“I decided to shoot. I didn’t care if I was down to my last dollar.”
As his Instagram page grew, people started recognizing him on the street. “One night, I went out to shoot around 11 pm. I walked up to a girl and said, ‘Hey, I’m a street photographer. Can I take a portrait of you?’ She recognized me immediately and was like, ‘Oh my God, Sam!’
While I’m doing that, another guy driving by backs up in full reverse, rolls down his window and asks if I’m South Street Sam. I’m thinking to myself, I’m out here at 11 pm on a weeknight, and people recognize me. This is crazy. It demonstrates how important this project became to people in my city.”
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“I never could have predicted it would grow the way it did. I’m now approaching 300,000 followers and just surpassed 60 million video views. It’s very humbling. At the same time, this is probably one of the hardest things I’ve ever done. To do something every single day for a year, especially when it’s raining or below freezing outside… there were times when I asked myself, ‘What on Earth am I doing?’”
“And for the record, I even picked up a fully weather-sealed Canon RF 85mm F1.2 for days when it was raining or snowing too heavily to use my Otus lenses.”
After spending an entire year taking portraits on this iconic street, South Street had become home for Sam. He felt the sense of community he’d always longed for, and it was there to stay.
Living in the moment
“I go out, I shoot, I come home, I upload. The next morning, I edit, I post, and go out to shoot again,” Aziz says of his daily routine.
He’s so focused on his work that he once didn’t recognize a famous actor while taking his photo. “I walked up to him and asked to take his portrait. ‘You know I’m an actor, right?’ he asked me. And I’m like, ‘Great, let’s take a photo.’ While heading back towards my apartment, I Googled Michael Peña and realized that I’d watched one of his movies, and thought to myself, wow, I just walked up to a Hollywood actor completely clueless.”
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South Street Sam out during a weekend night taking portraits. Photo courtesy of Sami Aziz |
Aziz emphasizes the importance of confidence and positive energy when approaching people for street portraits. “An important lesson I’ve learned is to approach people with the right energy.”
“If you walk up to people expecting them to say no, more likely than not, they’re going to say no. If you approach them in a confident way, with good energy, more often than not, they’re going to say yes. It takes practice. You can’t be discouraged if people say no. Just keep moving, keep rolling, and don’t take it personally.”
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| Image ©Sami Aziz |
He also believes in giving back to the community by sharing his work. “Everyone gets a copy of their photo. Every night after shooting, I upload an album to Google Drive. All people have to do is follow a link in my story to find their photo in the album and download it. I’ve never charged anybody for the street portraits. I do, however, give them an option to tip if they’d like to support my creative mission.”
Reflecting on the Journey
“I took 100,000 portraits of people, most of which were on five blocks in one city. I can’t even wrap my head around the number 100,000. The amount of diversity and human interaction in just five blocks is crazy. That’s what I love about portrait photography: just being able to connect with people of different backgrounds and walks of life, particularly in a city like Philadelphia.”
Aziz hopes his experience will inspire others to pursue their passions. “If you have a dream, just keep at it. Be consistent. Practice. There are no secrets. It’s like in any field; you need to put in the work and pay your dues, and you’ll eventually see the result.”
“It’s so cool to look back at all these years of photography and say I’ve found my niche.”