Tommy Jeans launches spring campaign with global cast

PVH’s Tommy Hilfiger has launched the spring campaign for its Tommy Jeans label, bringing together “a global selection of creative voices shaping youth culture”.

The campaign is built around five creators and aims “to share their unique perspectives with the world, shining a light on the spirit of their generation”. 

The cast stars a global selection of voices including Dutch model Nelson Gariba, “rising star of British fashion” Mia Regan, Malaysian-raised British model Kit Price, Berlin-based Chinese artist Kicki Yangz, and French designer and art director Dahana De Caro. 

They were shot by photographer Tyrell Hampton on “a relaxed weekend in the sun dressed in Tommy Jeans essentials and basking in the Classic American Cool lifestyle”.

And ‘American’ is the keyword here because while the campaign cast is global, the collection retains the signature Hilfiger all-American edge.

The company said the new offer includes “denim essentials that form the dress code of the new generation” and features “iconic Americana prep and street with West Coast inspired sport influences” including “every-occasion outerwear essentials [that] provide lightweight day-to-night style”.