Tory Burch partners with Nikki Beach for summer activation in Saint Tropez

Tory Burch has teamed up with Nikki Beach Saint Tropez to bring the brand’s new summer capsule collection to life through a beach activation, from July 16 through the end of the summer season.

A highlight of the collaboration includes a pop-up Tory Burch shop, where guests can shop the brand’s caftans, swimwear, signature tunics, classic leather slides, and the iconic T Monogram handbag collection. The brand’s latest summer capsule will also be available featuring colors that evoke the sand and sea and a vintage-inspired zebra motif. 

As part of the beach club takeover, the activation will create a new section outside the pool area, with daybeds and cabanas luxuriously outfitted with Tory Burch prints on bed covers, pillows, and umbrellas.

Likewise, guests are invited to enjoy mocktails, wine, and healthy drinks at the branded bar inspired by the designer’s summer capsule collection, while enjoying oversized beach games including the traditional French game of pétanque. 

“This collaboration beautifully blends the elegance and sophistication of Tory Burch’s designs with the vibrant and luxurious atmosphere of Nikki Beach, offering our guests a unique and unforgettable experience,” said Celia Gumbau-Serra, president of Beach Clubs & Restaurants for Nikki Beach Hospitality Group. 

“Fashion is one of our core pillars at Nikki Beach, and we are passionate about integrating it into our summer programming annually, through pop-up shops and innovative activations across our locations. We’re excited to see how our guests embrace this exceptional fusion of style and barefoot luxury.”

Bookings for the Tory Burch activation will be available on a walk-in basis. Daybeds, ideal for groups of 2-4, and cabanas with sofa seating for larger groups, will be accessible during standard business hours throughout the season.