Tranoi Homme will not be holding a trade fair in June

The creative offering is losing one of its platforms at the forthcoming Paris Men’s Fashion Week, which runs from June 18 to 25. The management of the Tranoï show, led by its managing director Boris Provost, has announced that it will be skipping the 2024 edition, presenting the spring-summer 2025 collections. It’s a bold decision, and one that has nothing to do with Paris’ attractiveness in the run-up to the Olympic Games.

“Tranoï Homme operates in the “Creator” segment, where its reputation is firmly established, recognised and celebrated. However, it is important to recognise the complexity of this segment, where business development requires patience and perseverance,” says the CEO in a statement. “All these factors raise questions about the positioning we need to have, in the interests of transparency with all our customers and partners, to whom we owe the best possible service. An event of Tranoï’s scale and reputation has a duty to provide an experience of impeccable quality, in line with our ethics and requirements. In view of this, we feel it would be preferable to shift our efforts to the January 2025 edition, by presenting a new event format which, for this edition, will put the spotlight on Japanese design.”

This link with Japan is also being promoted by the Parisian show, which from September 4 to 5 will be organising the first edition of Tranoï Tokyo, for which more than 50 designers have already registered.

Taken over nearly four years ago by the GL Events group and linked to the Première Vision structure, Tranoï has worked to give designer brands back their exhibition space during the men’s and women’s weeks in Paris. During the last Men’s session, the show welcomed around fifty labels, as well as presenting women’s pre-collections and a lifestyle offering. The June break should therefore allow the teams to devise a format better suited to the needs of the market.

On the other hand, the event organiser is maintaining its focus on its Women’s Fashion Week event. “In September, nearly 200 brands and designers will be presenting their collections under the columns of the Palais Brongniart,” says Boris Provost.