True Religion expands into jewelry

Global lifestyle brand True Religion is venturing into the jewelry market via two new licensees including K&M Accessories for Women’s Jewelry and NES Group for Men’s Jewelry.

The new collections are set to debut just in time for the holiday season in 2024 and will be available at True Religion stores, on truereligion.com, and through select wholesale partners.

“Women’s and Men’s jewelry are key lifestyle categories which are important to True Religion’s expansion strategy,” said Michael Buckley, chief executive officer, True Religion. “We know that our customer loves to stand out and look their best. With this jewelry collection, we know they won’t be disappointed.”

True Religion’s upcoming jewelry lines will feature a diverse array of pieces, including necklaces, bracelets, charms, and earrings for women, alongside chains, charms, and bracelets for men. 

The collections will feature finishes in gold and silver, with notable design details such as embossed and enameled logos, accent stones, and braided fabrications. Prices for these pieces will range from approximately $28 to $62. 

“We are thrilled to partner with True Religion, one of the most recognizable brands in the world,” said Todd Marcus, president, K&M Accessories. “It’s an honor to bring their vision for a jewelry collection to life.”

“True Religion has such an iconic status in the apparel world, and we are looking forward to helping them expand into jewelry,” added Michelle Cohen, VP and creative director, NES Group. “We are thrilled to partner with the True Religion team to continue their growth trajectory in the accessories market.”

Earlier this year, True Religion also struck a new footwear licensing agreement with New York-based wholesale distribution company Orly Corporation, highlighting the brand’s dedication to broadening its lifestyle offerings.