True Religion steps into new footwear venture with Orly

True Religion announced on Monday a new footwear licensing agreement with New York-based wholesale distribution company Orly Corporation. 

The partnership will launch with a comprehensive footwear collection catering to men, women, and kids in the fall of 2024.

The footwear collection will encompass a wide range of styles and designs, with prices ranging from $55 to $200. True Religion’s own stores and website will serve as primary retail channels, while the collection will also be available at major retailers in both the U.S. and Canada.

“As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership,” said Michael Buckley, chief executive officer, True Religion.

“Orly, our new licensee, takes a customer-first approach to everything they do, which is in alignment with how we run our business. We look forward to being able to provide full head-to-toe looks to our consumers thanks to this unique category extension for the brand.”

Orly specializes in categories such as footwear, socks, and housewares, and has a strong presence across North American markets, including Canada, as well as Puerto Rico, and the UK. Orly operates two dedicated sourcing offices in China and a full in-house design and sales team in New York City. 

“Partnering with True Religion marks a thrilling new chapter for us at Orly Corporation,” added Ruby Antebi, head of strategy and business development. “True Religion’s iconic style merges seamlessly with our vision of innovation in footwear for men, women, and kids. This collaboration isn’t just about creating products; it’s about redefining what’s possible in fashion, making elite style accessible to all.”