Trump Leads Biden With Older Nevada Voters

Voters were also asked about Nevada’s U.S. Senate race. Among voters 50-plus, Sam Brown, the Republican candidate, took a 5-percentage-point lead over the incumbent, Jacky Rosen, a Democrat. Voters were asked who would get their vote if the election was held today, and 49 percent of voters 50-plus said they’d vote for Brown versus 44 percent for Rosen. 

Among voters of all ages, the lead reversed, with 47 percent favoring Rosen versus 42 percent for Brown. The shift widened even further when looking at Hispanic voters 50-plus: 55 percent of those polled supported the Democrat compared with 36 percent for Brown, a lead of 19 percentage points for Rosen.

“It’s the margin among Hispanic and Latino voters that’s putting Rosen in the lead,” Ward says.

Ninety two percent of voters age fifty and older say they will vote in november

AARP (Source: Getty Images)

Overall, interest in voting in November is high. Ninety-two percent of Nevada voters 50-plus say they will “definitely vote” in the general election for president, U.S. Senate and Congress.

In the 2020 presidential election, 53 percent of the state’s voters were 50-plus, and older voters are expected to make up the majority of the electorate again this year, Ward says.

When voters were polled on how motivated they were to vote, 85 percent of voters 50-plus ranked their motivation as a 10 out of 10, versus 60 percent of voters under 50.

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“It’s a 25 point gap…That’s a huge difference,” said Ward. “You have to fight this campaign among voters who you know are going to show up, and older voters is where it’s going to happen.”

Issues are often the driving force for these voters. Economic issues, like inflation and rising prices, are among the top-ranking concerns for voters 50-plus.

“Especially for the older worker on a fixed income, even losing a few pennies makes a huge difference,” Moore says.

In the 50-plus age demographic, 63 percent of voters report being worried about their finances, compared with 35 percent who aren’t. Rising food prices are top of mind. Thirty-seven percent of voters 50-plus rank food and groceries as having the greatest impact on their personal financial situation. Other concerns include housing costs and utility bills, like electricity and heating.

“Right now it’s over 106, 107 degrees here, and the cost of electricity is enormous,” Moore says. “If you’re only making very little, and half or more than half is going to that [electricity] bill, it matters.”

Immigration and border security is also a top-ranking issue, with 40 percent of voters 50-plus identifying it among their top two concerns among a list of issues. It’s largely a partisan issue, Liszt says.

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