Ultra Violette secures $15M investment for North American expansion

Consumer growth equity firm Aria Growth Partners has announced a $15 million AUD investment in Australian sun care brand Ultra Violette to propel its expansion across North America. 

Notably, the funding will be channeled towards establishing a foothold in North America, with plans to debut in Sephora Canada in March 2024, followed by the brand’s U.S. entry in 2025. The funding is also expected to contribute to ongoing product innovation and team development.

Ultra Violette offers SPF-infused products for the face, body and lips. Its commitment to high-performance sun care products has resonated with consumers, positioning it as a key player in the market. 

Co-founders Ava Chandler-Matthews and Rebecca Jefferd launched Ultra Violette in 2019, and have achieved remarkable success, boasting a 100% year-on-year growth annually, since launch.

The brand currently has a presence in 28 international markets across Europe, Australia, the UK, Asia, and the Middle East, through retail partnerships like Sephora, SpaceNK, Harrods and Liberty London.

This marks the first time the brand has sought external capital. Ultra Violette says they still retain majority control of the business.

Aria Growth Partners, a US-based consumer growth equity firm, has investments across the personal care, beauty, and food category, among others. Its skincare groups include Hero Cosmetics and The Inkey List.