Valentino links with Wanna’s AR try-on tech for Valentino Garavani VSling bag

Virtual try-on (VTO) specialist Wanna only announced the launch of VTO for bags a couple of months ago and now Maison Valentino has launched a VTO experience for its Valentino Garavani VSling using the firm’s technology.

Valentino is the first luxury brand to link up with Wanna, which is a subsidiary of Farfetch, and the collaboration sees it integrating the tech into its website. 

It said the virtual try-on “offers customers an immersive and convenient way to experiment with the bag on Valentino’s website before making a purchase, try it on virtually, pair it with their outfits, and assess the fit anywhere and anytime”.

The launch coincides with the new digital campaign for the VSling bag featuring actress Samara Weaving. In the new story, “the bag is given the spotlight as a true seasonal star, adaptable and effortlessly chic”.

Online shoppers will be able to try the bag virtually in five colours using both their smartphone’s front and rear cameras. The technology also allows customers to experiment with different styles and colours.

Following the launch of VTO experiences for footwear and clothing, this new development sees Valentino applying it to one of the most lucrative and important categories for luxury fashion — handbags.

Zina Grossman, Chief Growth Officer at Wanna, said: “The integration of virtual try-on technology is expanding within e-commerce, and our partnership with Valentino signifies the dawn of a new era in online shopping for fashion bags.”