Lifestyle brand Velvet by Graham & Spencer has announced the opening of a new store in Nolita, New York City. Officially opening its doors to the public on November 2, the store sees the brand relocate from the intersection of Prince and Elizabeth to 282 Lafayette Street, in one of Manhattan’s most fashionable areas.
Located alongside other brands such as La Cabra, Sant Ambroeus, Carhartt WIP, and New York or Nowhere, the new store features Velvet’s signature aesthetic, mixing touches of California with Nolita’s urban feel.
“Our East Coast presence has always been important to us, and we’re excited to have found our new home on Lafayette Street,” said Henry Hirschowitz, CEO of Velvet by Graham & Spencer, in a statement. “Nolita embodies the kind of dynamic, trendsetting environment that aligns perfectly with our brand ethos of laid-back, sophisticated style. We look forward to welcoming both longtime fans and new customers to experience Velvet in this fresh and inspiring space.”
The new store offers a bright, open, and welcoming atmosphere. It features minimalist décor and natural touches that reflect the brand’s California-inspired aesthetic. The store offers the brand’s complete collection, from womenswear and menswear to the popular Velvet by Jenny Graham line.
Established in 1997, Velvet by Graham & Spencer started as a line of high-end t-shirts and has since grown into a full lifestyle brand embodying California’s effortlessly chic style. Renowned for premium fabrics, sustainable practices, and sophisticated designs, Velvet offers timeless collections for women and men.