Viktor & Rolf Fragrances has officially launched in the Amazon Premium Beauty Store, bringing the brand’s fragrances to a broader audience.
The brand’s dedicated Amazon storefront launches with iconic scents such as SpiceBomb Eau de Toilette, as well as newer additions like FlowerBomb Tiger Lily Eau de Parfum.
As part of its debut on Amazon, Viktor & Rolf aims to engage with even more Gen Z customers who are reshaping the fragrance landscape. The luxury fragrance market has seen significant growth this year, with an overall increase of 18.5%, including a 14% rise in women’s fragrances and a 29% surge in men’s fragrances, largely driven by younger customers.
“Launching in the Amazon Premium Beauty Store marks a significant milestone for Viktor & Rolf Fragrances,” said Tory Diamond, general manager of luxe fragrances at L’Oréal Luxe.
“Our presence on Amazon allows us to better serve a wider range of fragrance customers. By offering a seamless and luxurious shopping experience, we are making Viktor & Rolf fragrances more accessible than ever before and allowing us to expand our reach to Amazon’s large and diverse customer base. We are excited to connect with new audiences and introduce them to the spectacular world of Viktor & Rolf Fragrances.”
Viktor & Rolf was founded in 1993 by Dutch fashion artists Viktor Horsting and Rolf Snoeren and is continuously evolving its signature scent.
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