Published
November 4, 2024
Weekend Max Mara ♥ Merci has debuted its capsule collab’ collection in Paris, creating an unexpected giant suitcase pop-up inside the hipster independent store in the Marais.
This Autumn-Winter 2024-25 season capsule from Weekend Max Mara ♥ Merci features a four-piece collection. Completed by a bomber jacket, a belted dress coat, a sweatshirt and a long-sleeved t-shirt. Available in shades of camel, light grey and ivory, these creations come with a co-branded logo and colorful patches.
The capsule began retailing in Merci last week, alongside an Autumn-Winter 2024-25 selection from Weekend Max Mara. Presented inside a large interior structure in the form of a walk-in suitcase, with a suspended lighting system and giant luggage tags.
The exhibition will take place in two separate spaces within Merci – the Coupole until November 10 and the Civette from 11 November to 31 December. Meaning the looks will also be featured in the shop over the festive period.
This co-branding marks the latest move by Weekend Max Mara to broaden its horizons, and follows on its Pasticcino handbag which linked up with two long-established local French producers – lace-maker Dentelles André Laude, and enamel producer Manufacture des Emaux de Longwy 1798; and, in February 2023, with a collection by uber cool UK stylist Kate Phelan.
Launched in 1983 as a casual collection for the downtime, Weekend Max Mara is designed to be an authentic Italian lifestyle brand with unique multi-occasion elegance. Weekend Max Mara is available in around 250 mono-brand boutiques and major department stores worldwide.
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