Whiskey maker Suntory sells $500 million bond in rare deal

Suntory Holdings has priced a $500 million bond, making the manufacturer of well-regarded whiskeys one of only a few nonfinancial Japanese companies to tap the U.S. currency debt market this year.

Proceeds from the Jim Beam owner’s five-year note will be used for general corporate purposes including debt repayment, according to a person familiar with the matter who asked not to be identified. Suntory has a $500 million note maturing in October.

Spreads on Suntory’s new dollar bond, which were sold at 77 basis points on Wednesday, tightened to trade below 70 basis points after the sale, according to traders.

Japanese companies have tended to issue debt in overseas currencies when investing in assets or buying firms abroad. Examples in recent years include Seven & I Holdings and Takeda Pharmaceutical.

But the yen’s plunge to its weakest against the dollar since 1990 has dragged down Japanese sales of bonds overseas this year because of surging borrowing costs in home-currency terms. Dollar-bond issuance as of Tuesday was down nearly a third this year to $22.2 billion, the slowest annual start in four years, according to data compiled by Bloomberg.

That’s in stark contrast to U.S. and European primary markets, where sales have jumped as investors seek elevated yields before central banks start cutting interest rates.

Suntory is seeking to expand abroad as Japan’s population declines. The Wall Street Journal reported over the weekend that the firm was in talks to buy Boston Beer, the U.S. brewer behind the Samuel Adams brand. Suntory denied the report.

Suntory’s premium Japanese whiskey supplier said in November that output could increase in 2027 as it boosts its capacity to meet growing global demand.

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