The perfect lip liner does exist—and our judges have found it. By Terry is a brand that’s much loved by our editors, and the brand’s Hyaluronic Lip Liner blew our judging panel away. Firstly, let’s talk about the formula. Packed with shea and macadamia butters, it glides on with zero drag, delivering a creamy swipe of colour that is also nourishing to wear. Not only is it long-wearing, but the retractable nib can be sharpened thanks to the built-in sharpener, ensuring sculpted and defined lips each time.
“As someone who has been wearing lip liner since the early ’00s, I know a good one when I try it. Without a word of a lie, By Terry’s is the best I’ve come across,” says Who What Wear UK deputy editor Maxine Eggenberger. “Unlike most other liners, which can feel dry and take considerable effort to apply, this product glides on with ease, and the formula—a mix of shea and macadamia butters, as well as hyaluronic acid—is super creamy and makes my lips feel smooth and nourished. It lasts too—I’ve worn it whilst eating and sipping cocktails and it didn’t budge. I tested two colours and loved them both. This is top-tier makeup.”
It also impressed freelance beauty editor Mica Ricketts, who isn’t normally a fan of lip liner. “I don’t tend to be fussed about lip liners, but this one has well and truly converted me, and I’ll be buying it in every shade! It’s lovely to apply—so creamy and smooth—and it really does help to make my lips look more plump and full,” she says. “It has brilliant staying power too, but when it does wear off it does so evenly, leaving lips with a natural wash of colour.”