WHP Global partners with Fashioncenter to expand Lotto in Germany, Poland

Global brand management firm WHP Global announced on Friday a new long-term license agreement with Fashioncenter GmbH, a subsidiary of the Schmidt Group based in Norderstedt, to expand the Lotto brand in Central Europe.

As part of the partnership, Fashioncenter GmbH is poised to take over the reins of product development and distribution for Lotto’s lifestyle footwear and sports fashion apparel in Germany and Poland. 

Under the “Lotto Life’s” banner, Fashioncenter GmbH will offer a range of apparel and footwear collections that seamlessly blend sporty elements with everyday fashion. The new Lotto lifestyle collections will be presented next Summer and are expected to be available in stores at the start of Fall/Winter 2024. 

“We are excited to welcome the Schmidt Group as our partner, leveraging not only their experience in distributing lifestyle brands, but also their extensive network within two of Europe’s top markets. We expect this partnership will significantly increase our footprint in this important region,” said Stanley Silverstein, chief commercial officer at WHP Global.

Andrea Tomat, president & CEO of LSI and Cornelia Schmidt CEO Fashioncenter, added: ”Our companies have a shared vision for the future growth of the Lotto brand in Germany and Poland. We look forward to a long and successful partnership as we introduce new products inspired by Italian style and love for sport to the region expanding our customers base beyond performance apparel and footwear into the larger lifestyle space.” 

Most recently, Fashioncenter was also entrusted with the license for the Kappa brand for 25 years. 

WHP Global’s portfolio includes brands such as Anne Klein, Joseph Abboud, Joe Jeans and more.