Wolf hires Lourenço to spearhead American sales

British heritage watch and jewellery accessories brand Wolf is continuing its quest for form an international sales team, hiring Ricardo Lourenço as sales director for the Americas.

With over 15 years’ experience in the luxury watch and jewellery industry, Lourenço “is a seasoned professional recognised for his expertise in sales across the Americas” joining from Assouline where he was the Senior Director of Sales Americas.

Prior to his current role, he held the position of Wholesale Director for the Americas at luxury watch brand Roger Dubuis.

Wolf CEO Simon Wolf said: “As we embark on strengthening our US sales team… as our new sales director for North and South America Ricardo brings a wealth of experience to continue our growth in the market.”

It’s the brand’s third senior signing this summer. In June it announced the appointment of Umair Baig as senior sales director for the UK & Europe. He most recently spent five years in a senior position in the UK for luxury watch brand Omega.

He joined Christopher Strange who was also appointed sales director for UK & Ireland, coming from Time Products UK. 

Also in the summer, Wolf opened its first store in London’s Covent Garden, taking a 945 sq ft space on Neal Street.