SAN JOSE — Santana Row in San Jose, described by its principal owner as one of the parent company’s “big four” centers, has landed new merchants, including an outdoor gear retailer.
YETI, which specializes in outdoor apparel and equipment, held a grand opening on Thursday for its new store in Santana Row, a mixed-use destination center of shops, restaurants, homes, offices and hotels.
The new site represents the first time YETI has opened a store in the Bay Area or anywhere in Northern California, the retailer said.
Several merchant openings are currently in the works at Santana Row, according to Collette Navarrette, senior marketing director at Santana Row, whose principal owner and developer is Federal Realty Investment Trust.
Among the new openings:
— YETI, a global designer, retailer and distributor of cutting-edge outdoor items. Its products include coolers, drinkware, backpacks and bags. YETI opened on Thursday.
— Suspiro, a Peruvian and Spanish fusion restaurant from the owners of the popular El Jardin and Zazil restaurants at Santana Row.
— Urban Plates, a restaurant that provides seasonally inspired dishes made from scratch using locally sourced ingredients.