Zara expands its children’s collection in collaboration with New York-based brand Sea

Zara is enhancing its children’s category with a new ready-to-wear collection, along with footwear and accessories, created in collaboration with the New York-based label Sea.

By partnering with Sea, the bohemian and romantic style label founded in 2006 by Monica Paolini and Sean Monahan, Zara has created a new capsule collection that captures the essence of freedom of expression. This collection features vintage and relaxed styles, including denim pieces with patchwork details, a bomber jacket adorned with crochet elements, and sweatpants and shorts embroidered with lace.

The collection, brought to life by photographer Quentin De Briey and stylist Thistle Brown, also features pastel-toned and floral-printed pajamas, along with Mary Jane-style ballet flats.

The new collection will be available from July 18 in select stores across the United States and Europe, as well as on Zara’s e-commerce platform. Additionally, a special presentation of the collection will be held on July 17 at Zara’s pop-up boutique in East Hampton, New York.

This initiative is part of Zara’s ongoing strategy to strengthen its Kids line, a category that has been part of the brand since its inception and gained significant momentum in 2020. This growth followed the closure of Massimo Dutti’s children’s division and the complete integration of the Kiddy’s Class business, the conglomerate’s children’s fashion subsidiary, simplifying its structure.

Recent projects aimed at enhancing Zara’s children’s offerings include the launch of the “Timelesz” line for children aged 1.5 to 6 years and a new Japanese-inspired capsule featuring “jinbei,” traditional summer garments similar to kimonos.

Founded in 1974, the Galician brand is part of the Inditex group’s portfolio, which also includes the brands Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home, and Lefties. As of the end of 2023, Zara operated 1,811 stores worldwide, both company-owned and franchised.

According to its latest fiscal data, Zara, which reports its results jointly with Zara Home, experienced a 13.1% increase in net sales in the first half of its 2023 fiscal year, reaching 12.362 billion euros.

The Inditex group, chaired by Marta Ortega, also reported a 7.1% increase in sales in the first quarter of the current fiscal year, totalling 8.150 billion euros.