Zara expands its hair division in collaboration with Guido Palau

The flagship brand of the Inditex group is establishing its presence in the world of hairstyling. Following its initial foray into the hair division at the end of 2023, which marked the release of a hair product line named “Glitter in Gold, Make-Up for your Hair” with Guido Palau, Zara Hair is renewing its partnership with the British stylist and hairdresser to present a new collection, available from the upcoming spring.

“Everyday Basics,” Zara’s new hair range consists of six fundamental hair care products such as hairspray, dry texturizing spray, volumizing mousse, hair balm, curl activator, and blow-dry spray. Packaged in 150ml or 200ml containers, depending on the item, these products will be individually sold at a price of 15.95 euros each.

“I come from the world of fashion, and style is very important to me,” stated Guido Palau regarding this new collaboration, further cementing his over 20-year bond with the Spanish label. “Thus, we wanted to embark on this new Zara Hair venture by introducing six products that can be utilized to create a myriad of styles. Whether for adding volume, hold, curls, texture, or shine, these products embody the quintessence of essential hairdressing,” he added.

For the olfactory base of the new range, the brand enlisted the expertise of French perfumer Jérôme Epinette, renowned for his creation of niche fragrances and utilization of natural ingredients. Over the years, the acclaimed perfumer has collaborated with major houses such as Byredo, Atelier Cologne, and L’Occitane en Provence.

Meanwhile, the design of the new line’s packaging was crafted in collaboration with Baron & Baron agency. “I wanted to create a line that pays homage to fashion: Zara is a fashion brand first and foremost. I did not want it to exude a sterile appearance,” Palau explained regarding the product’s imagery. Together, they fashioned a set of minimalist yet eye-catching colorful containers to entice customers.

Established in 1974, the fashion chain took its initial steps into the realm of beauty almost two decades ago with the launch of its first fragrance line. Since then, Zara has continued to expand this division with its foray into the world of makeup in 2021 or, more recently, the launch of its Zara Hair division, featuring a campaign fronted by American model Kaia Gerber.

The Galician brand is part of the brand portfolio of the Inditex group, alongside Massimo Dutti, Bershka, Stradivarius, Pull&Bear, Oysho, Zara Home, and Lefties. According to its latest fiscal data, Zara, which reports its results jointly with the Zara Home chain, recorded a 13.1% increase in net sales in the first half of its 2023 fiscal year, reaching 1.24 billion euros.