L’Objet names new CEO ahead of Harrods beauty concession opening

Interiors and fragrance brand L’Objet has appointed Stanislas Le Bert as CEO, effective immediately, ahead of its opening of a beauty concession inside Harrods. 

With over 15 years of experience in the luxury beauty & lifestyle industries at Diptyque, Byredo, and most recently as CEO at L:a Bruket, the company said he’s “a global brand leader with expertise in transforming organisations and in omnichannel marketing and sales growth strategies”.

The appointment follows a move by the brand, which was founded by Elad Yifrach, into the personal fragrance sector last year and it said Le Bert’s “expertise and leadership will be pivotal to the brand’s growth in the beauty and home landscapes”.

The brand currently has interiors-to-beauty boutiques in London (inside Harrods), Paris and New York and is targeting further global expansion.

After opening in New York and London, the brand expanded its retail presence by opening a flagship store in Paris in autumn 2023, coinciding with a redesign of the brand’s website. 

And it said that Le Bert joins in an exciting year for the firm with its recent launch of new perfume, Kérylos, in collaboration with master perfumer Jean Claude-Ellena, alongside new design collections. 

Its Harrods concession is on the third floor of the luxe department store but in May, the brand will take centre stage with a concession in Harrods’ ground floor Beauty space in London, “furthering its commitment and ambition to growing its beauty vertical”.