Baidu earnings report 2Q 2023

A Baidu Apollo robotaxi passes by a Baidu office building in Beijing on Aug. 21, 2023.

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BEIJING — Chinese tech company Baidu reported better-than-expected revenue, up by 15% year-on-year in the second quarter and bolstered by growth in advertising.

Here’s how Baidu did in the June quarter versus Refinitiv consensus estimates:

  • Revenue: 34.1 billion yuan ($4.7 billion) versus 33.28 billion yuan expected.

“In the second quarter of 2023, Baidu Core accelerated revenue and profit growth, driven by the solid performance of online marketing business and operating leverage,” said Robin Li, Co-founder and CEO of Baidu, said in a release.

“Generative AI and large language models hold immense transformative power in numerous industries, presenting a significant market opportunity for us,” he said.

Baidu has been making progress with a Chinese-language ChatGPT alternative called Ernie bot, which is open to the public and was launched in March. OpenAI’s wildly popular rival chatbot isn’t easily accessible in the country.

Last week, Baidu announced that five Ernie bot plugins — including ones for quickly converting text to video and for PDF search — would become more widely available to users. Three of the plugins can also be used simultaneously, according to the company.

Baidu last week also revealed an AI-powered assistant that could help with tasks including booking meetings, air tickets and hotels. It was not immediately clear how users could obtain the assistant product.

The company is also looking to expand the reach of AI into the automobile sector. This month, the company announced a strategic agreement with state-owned Changan Automobile to develop autonomous driving capabilities based on the AI model behind Baidu’s Ernie bot.

Baidu is not alone in its foray, as other Chinese tech giants are also pushing into AI-related products. Earlier this month, e-commerce giant Alibaba claimed that “strong demand” for training artificial intelligence models on the cloud and the related business opportunity was just beginning.

Internet titan Tencent said during its earnings release last week that it plans to launch its own AI model later this year, for use in products such as gaming and advertising.

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