Blackpink’s Jisoo Tapped as Face of Alo Yoga for Spring 2024 – WWD

Jisoo has been named the face of Alo Yoga‘s spring 2024 collection.

Jisoo, who is part of the South Korean girl group, Blackpink, will be featured in an array of Alo looks featuring core styles, that will be followed with upcoming spring color drops spread throughout the first half of the year.

Since Alo’s first international store opening in December 2021, the brand has consistently broadened its global footprint and has established 81 sanctuaries (stores) worldwide. The brand is also available online.

“This partnership with Alo felt like the perfect match because my health and wellness has always been a priority for me. I love to move whenever I have the time, especially with Yoga [and] Pilates,” Jisoo said.

Outside of her music and modeling career, Jisoo made her acting debut with a cameo role in the 2015 series, “The Producers,” and played her first leading role in the JTBC series, “Snowdrop.” She made her solo music debut in March with the single album, “Me,” which debuted at number one on the Circle Album Chart with more than 1 million copies sold in less than two years. It became the bestselling album of all time by a female soloist in South Korea, and the first to sell more than 1 million copies.

Jisoo has been a brand ambassador for Dior since 2021. In February 2022, she joined her fellow Dior ambassador Anya Taylor-Joy and artist Sharon Alexie as the faces of a new ad campaign for Dior Addict lipstick, which relaunched in March 2023. Last June, Jisoo was named the face of Dior’s handbag campaign. The French label revealed the launch of the Lady 95.22 with new photography by Brigitte Lacombe. In 2022, the Blackpink singer also signed a deal with jeweler and watchmaker Cartier.

Since launching in 2007, Alo Yoga a has become a global leader in activewear design and franchised fabrics. Since its start, Alo has been eco-aware and has been W.R.A.P. certified in a humane and sweat-shop free environment.