Charles Tyrwhitt is an equal opportunity sports fan.
The U.K.-based menswear brand has signed on as a “proud partner” of the New York Yankees. The company already has sponsorships with England Rugby, the New York Jets and Fulham FC.
The designation of proud partner includes signage within Yankee Stadium, advertisements on WFAN radio during Yankees games as well as email communications with fans for special offers on the brand’s collection, Charles Tyrwhitt said. The company will also conduct contests for its customers offering them the opportunity to attend a game.
“One of Charles Tyrwhitt’s brand beliefs is that ‘great clothes lead to greatness,’ and few organizations in sports know greatness like the New York Yankees, so it was a natural fit for us,” said Sam Stanley, vice president of North America for Charles Tyrwhitt. “We are honored to be partnering with a team that maintains such high standards and is full of incredible history. We look forward to fans and customers making a strong association between the New York Yankees and Charles Tyrwhitt over the course of the 2024 season.”
Daniel Gallivan, vice president of partnerships for the Yankees, added: “Charles Tyrwhitt has a tremendous reputation, and we look forward to providing their brand exposure at Yankee Stadium and at retail activations.”
Charles Tyrwhitt was founded in 1986 by entrepreneur Nicholas Charles Tyrwhitt Wheeler and is headquartered in London. It is best known for its dress shirts but has expanded over the years into a variety of categories including tailored clothing, sportswear, shoes and accessories. It operates 34 of its own stores in the U.K. and 11 in the U.S.