Georgia May Jagger is new face of Pinko campaign

British model Georgia May Jagger has been named the face of Pinko’s AW23 campaign with the company saying she’s “bringing the purest soul of the new collection to the stage in the new campaign”.

She’s “experimenting with various elements of the looks that form its essential wardrobe, making them increasingly unique in every shot thanks to her charismatic, magnetic, and real personality”.

Her appearance comes in a season when celebrities and celebrity models — of which Jagger is clearly one — are to the fore for high-profile campaigns for big-name labels.

This one was creatively directed by Riccardo Ruini with photography by Brianna Capozzi and styling by Vittoria Cerciello.

Describing Jagger as “a presence that fills the space” with authenticity that’s “real and tangible”, Pinko said “she interprets a graceful and sensual femininity, with the slim-fitting velvet jumpsuit, thigh-high boots and printed miniskirts, then she unleashes the creativity and craziness that has always made Pinko stand out, wearing faux fur outerwear and original optical animalier prints, combined with signature denims and the new cargo pants”. 

She’s also seen with the season’s new Love Bag Click Puff.