“You are spending lakhs to push Shark Tank, Shark Tank is spending crores to organise & promote the show in which your brand gets promoted. Just change the perspective,” user responded on Shar Tank India contender’s post.
Dorje Teas, founder, Sparsh Agarwal was a contender in Shark Tank India, to whom the legal team of Sony Pictures Networks India has sent a formidable notice, accusing of a grave breach of copyright protocols. Sparsh Aggarwal, has raised an alarm regarding the legal notice from Sony. Aggarwal said, “”They’ve cracked down on every startup that appeared on Shark Tank.”
Founder’s Reply On Shark Tank India Notice
Mr Agarwal said that businesses like Beyond Snack, Wakao Foods, Nasher Miles, Dorje Teas, Hoovu Fresh, Assembly, Skippi, Perfora, and many others spend thousands of dollars every month promoting Shark Tank content, it ultimately benefits Shark Tank India by providing free visibility and brand recall.
He also added “goes against the entire ethos of promoting small startups.”
“Also Shark Tank Season 3 has been all about supporting a startup ecosystem in India and building a new India. Magar iss tarah kese banega naya India (How will we build a ‘new India’ this way?),” he asked in a selfie video.
Users Advice To Startup Owner
One user said, “Their entire empire thrives on the magic of storytelling, and your videos just happen to be their latest treasure trove.”
A content strategist highlighted how copyright content rules are applicable and what is the motive behind it and said, “Dear Sparsh, it’s crucial to understand that in this context, ‘You are the content.’ Your role in content creation is significant. You shared the content that features you on your social media (YT/FB/Insta and likewise) but not on Sony’s social handles. In a way, the traffic they should have received would have been diverted to you. You are monetising your social channels with the content they produce,”
“You are spending lakhs to push Shark Tank, Shark Tank is spending crores to organise & promote the show in which your brand gets promoted. Just change the perspective,” another user added.