Hugo Eyewear teams up with Visa Cash App RB Formula One Team

Hugo Eyewear has announced a partnership with the Visa Cash App RB (VCARB) Formula One Team for the upcoming racing season becoming the official eyewear partner.

As part of the partnership, the brand’s eyewear will be showcased in official images featuring two of the team’s drivers, Daniel Ricciardo and Yuki Tsunoda. Red Bull’s Italian Formula 1 team has been an important competitor since 2006. The team was rebranded in 2020 as Scuderia AlphaTauri, and most recently as Visa Cash App RB team. 

The Hugo Eyewear collection features one-of-a-kind sunglasses and optical frames with unconventional and on-trend design details. Notably, the collection’s Authentic Line, aimed at the Gen-Z demographic, features gender-neutral eyewear adorned with multiple interpretations of the Hugo logo, making a bold statement.

Meanwhile, the Contemporary Line underscores Hugo Eyewear’s commitment to sustainability, crafted from bio-based and recycled materials, reflecting the brand’s dedication to environmental responsibility.

Hugo Eyewear is designed, produced and distributed by Safilo Group S.p.A. The Group’s portfolio also includes home brands such as Carrera, Polaroid, Smith, Blenders, and Privé Revaux, among others.