Inside The Frankie Shop pop-up in Los Angeles designed by Crosby Studios

Ahead of the opening of the Frieze festival in Los Angeles from February 29 to March 3, French brand The Frankie Shop, founded by Gaëlle Drevet, revealed its first pop-up in Los Angeles on Sunset Boulevard on Saturday February 24. A pop-up dedicated to women, announced to last one month, and which could extend longer according to The Frankie Shop team.

To mark the event, the French brand teamed up with design and architecture agency Crosby Studios and its founder Harry Nuriev.

The New-York and Paris-based-interior studios have been collaborating for the past seven years with some of the world’s leading fashion and luxury brands, including a pop-up installation for Opening Ceremony, a seasonal café and community space for Dover Street Market Paris, and a furniture collection for Nike.

The studio, also behind other collaborations for Design/Miami, Balenciaga, Valentino, Vogue and Architectural Digest magazines, redefines with The Frankie Shop the intersection of fashion and art with a new installation entitled ‘The Meeting Room’.

In a building entirely covered in mirrored cladding, “Crosby Studios founder Harry Nuriev draws inspirations from the powerful women of the post office age, and envisions a space that pays tribute to this bygone era,” explained The Frankie Shop’s team.

Capturing the moment before movers take away old office items, the installation features stacks of binders, monitors, silver-paper office chairs, and a broken printer set against water coolers and fragmented walls. Ultra-technical racks present The Frankie Shop’s latest collection of leather pieces, shirts and jackets with oversized shoulders. Aluminum-covered office tables present a selection of T-shirts and silver bags, and a collection of ceramics with amusing messages.

In celebration of the launch, The Frankie Shop presents a new campaign ‘The Frankie Shop goes to Hollywood’. Conceived in collaboration with New York-based cultural collective Unemployed Agency, the campaign features actress and icon Demi Moore shot by photographer Collier Schorr. 

Other brands will attempt to present the same alliance between fashion and art during the Frieze festival in Los Angeles, with the opening of a pop-up by the Nahmias brand in collaboration with digital artist and designer Andrés Reisinger at Maxfield store, 8825 Melrose Avenue. The Stone Island brand will present ‘The Stone Island Archive’ with selected works from 1982 to 2024 at 3322 La Cienega Place from February 29 to March 3.