Lacoste and Bandier Team Up for Women’s Active Collaboration – WWD

Lacoste and Bandier are teaming up for the sport of style.

Together, the French fashion brand and the New York City-based women’s activewear retailer have created a collaborative activewear collection that leverages past and present codes, inspired by Lacoste’s heritage and Bandier’s modern American style. The full collection includes more than 100 pieces.

With a shared DNA at the intersection between fashion and fitness, the relationship between the brands began in 2021 when Bandier founder, Jennifer Bandier, learned of Simone de la Chaume, Rene Lacoste’s wife and a former French golf champion, from the Lacoste creative team at the Roland Garros tennis tournament. Chaume had been inspirational in the women’s active category for Lacoste over the years and the conversation “planted the seed” for Bandier and Lacoste to partner. The goal of the partnership is to bring a new modern active offering to women in the U.S. inspired by Lacoste’s rich history.

The Lacoste x Bandier collaboration.

“When I think of Lacoste, I envision a brand that embodies rich tradition and timeless sophistication in sportswear,” said Bandier. “It has undeniably become a cornerstone of cultural influence, reminiscent of the classic elegance portrayed by Rob Lowe in the 1980s film ‘Class’ (a must-see). Over the past few years, Lacoste has transcended its roots and emerged as the epitome of sport and lifestyle. The Lacoste x Bandier collection celebrates the sport of style, fusing fashion and fitness from a French-American perspective.”

Styles within the Lacoste x Bandier collection include jewel-toned and jacquard traditional activewear pieces from leggings and sports bras to lifestyle-inspired pieces including polos, graphic T-shirts, button-downs and accessories. The campaign, inspired by Paris, has been shot by Quentin de Briey and celebrates friendship while showing the essence of a New Yorker seeing Paris through a Parisian’s eyes. Featured in the campaign are Joan Smalls and Luna Bijl.  

The Lacoste x Bandier limited-edition collection will become available through monthly drops beginning Tuesday through Dec. 15 at Lacoste and Bandier retail locations and websites as well as with retail partners including Saks Fifth Avenue, ShopBop, Nordstrom and other select boutiques. The collection will retail for $100 to $300 for key pieces.


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