82°E Co-Founder Deepika Padukone said: “This collaboration is an outcome of our shared values: to Simplify Skincare and to make Self-Care an effective and enjoyable part of our everyday lives.”
Deepika Padukone’s D2C self-care brand 82°E on Monday announced a strategic partnership with Reliance Retail’s beauty platform TIRA. 82°E, operates in skincare, body care, and men’s ranges, will have a first-time retail experience through an offline presence, after this collaboration.
Isha Ambani’s Reliance Retail signs this deal with Bollywood actress Deepika Padukone. Mukesh Ambani, chairman of Reliance Industries and billionaire, who handed over Rs 1,983,000 crore, Reliance Retail to his daughter, Isha Ambani, in August 2022.
Under her leadership, Reliance Retail, currently valued at over Rs 820,000 crore, has witnessed significant growth and expansion.
What Is Isha Ambani & Deepika Padukone Partnership?
Tira is an omnichannel beauty retail platform from Reliance Retail, the country’s leading retailer. It was launched in April 2023.
Commenting on the development, Reliance Retail Ventures Ltd (RRVL) Executive Director Isha M Ambani said: “This collaboration takes forward TIRA’s vision to bring accessible yet aspirational beauty to every Indian and allows us to provide our customers with access to a range of premium skincare products.
“Together, we aim to elevate the self-care experience for consumers everywhere, introducing 82°E products to offline retail
for the very first time,” she added.
It “ will now extend its reach to the TIRA platform, marking its offline debut at handpicked TIRA stores in select markets across North, West, and South India,” it said.
Deepika Padukone On New Partnership
82°E Co-Founder Deepika Padukone said: “This collaboration is an outcome of our shared values: to Simplify Skincare and to make Self-Care an effective and enjoyable part of our everyday lives.”
Isha Ambani & Deepika Padukone Net Worth
In 2008, Isha Ambani became the youngest billionaire, after she recieved a gift of Reliance Industries shares valued at USD 80 million (approximately Rs 630 crores). According to reports, Isha Ambani’s is around $100 million.
Famous bollywood actress Deepika Padukone has an estimated net worth of 500 crores.
(With Inputs From PTI)