Paige adds new category with dive into swimwear

Denim specialist Paige has added a new category to its wider fashion offer with the debut of a swimwear collection for women. It includes five bikinis and three one-piece swimsuits offered in a variety of prints, colours, and silhouettes.

The company said each piece in this collection “embodies the brand’s commitment to providing customers with the perfect fit”.

It includes a variety of intricate custom prints and vivid colours that it claims “will remain vibrant wash after wash, season after season” with a big focus on durability as well as comfort.

Both the bikini tops and one-piece swimsuits are designed to work with its clothing collection too.

It said some of the standout pieces in the swimwear collection include the Lana Looped Halter Top in its bestselling natural leopard print. The looped halter top is designed with nude lining, removable cups, and shirring at the centre front that cinches in at the bust for a customisable fit.

It can be worn as a classic bandeau top or as a halter neck with an adjustable tie on the back and around the neck.

Meanwhile the Gianna U-Ring one-piece features a U-shaped hardware piece at the front along with an open V-back with adjustable lacing that cinches at the waist and can be adjusted. 

The company said that the new collection highlights the fact that “fit is our foundation” and draws on its experience in making jeans fit well and comfortably.