Saks is celebrating the third class of its designer accelerator program, The New Wave, presented by Mastercard, with a dedicated marketing campaign.
As part of the campaign, all eight participants from the program will be featured across Saks digital channels, showcasing each designer’s background and their pre-fall and fall collections.
Additionally, each participant is featured in the Saks Fall Fashion Book and in a special window installation at the Saks Fifth Avenue New York flagship, on display now through Wednesday, September 20. Each designer was also featured in a dedicated Saks Live where they shared their brand stories, inspirations and highlighted their latest collections.
The designers include Armando Cabral, Áwet, Bernard James, Elisamama, Interior, June 79, Renowned and Sorellina.
“Saks plays an important role in shaping the luxury fashion industry. With this program, we are proud to play our part to platform and develop the next generation of talent, all while furthering our commitment to increase representation in our assortment,” said Tracy Margolies, chief merchandising officer, Saks.
“We look forward to seeing how each participating designers’ businesses will flourish at Saks and beyond.”
The New Wave program develops and supports high-potential independent brands at Saks, and ultimately across the fashion industry.
This year, participating designers were sourced from categories, including women’s and men’s ready-to-wear, shoes, kids and jewelry. Participants were identified by Saks’ leadership team as brands that possess “significant growth potential”.
Beyond The New Wave, for the past five years, Saks has been a partner and sponsor of the CFDA/Vogue Fashion Fund, and is also proud to partner with Harlem’s Fashion Row, the Social Justice Center at FIT, The Folklore Connect, Black Retail Action Group, the New York Fashion Tech Lab, and more.
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